Winnipeg Media Unite To Make A Difference
Media Release- December 10, 2007
More
than 20 members of Winnipeg’s media are braving the
weather today to make a difference in the city’s North
End. United Way’s inaugural Media Day of Caring is helping
local community members and businesses along Selkirk Avenue
deck out the neighbourhood for the holidays. Everyone from
radio announcers to television producers to reporters are
working alongside members of the community to hang wreaths,
set up trees and string lights along Selkirk Avenue.
“This
is what United Way and its Day of Caring Program is all about,”
said Heather Grant-Jury, United Way’s 2007 Campaign
Chair. “It’s about bringing people together to
celebrate the spirit of our community and to accomplish something
amazing.”
United
Way’s Day of Caring program offers a unique opportunity
for workplaces to partner in the community with a non-profit
group to complete a project or hold a special event. Employees
come together as a team and work side by side with agency
staff on projects that improve our community. So far, hundreds
of Days of Caring have been completed and each event builds
lasting relationships between workplaces and nonprofit groups,
strengthening their connections in the community.
United
Way’s Media Day of Caring is helping dozens of partners
celebrate the spirit of the season and the spirit of the people
in the North End.
“We
really need to acknowledge the positive change that’s
happening in our community,” said Darlene Klyne, Project
Coordinator for Aboriginal Visioning for the North End. “This
is one small step towards our shared vision for a more vibrant
Selkirk Avenue and a more vibrant North End.”
Hundreds
of residents from the area are invited to attend a community
celebration this evening, when we officially “Light
Up the Avenue” during a street lighting ceremony. Even
Santa will be stopping by!
For
more information please contact:
Kate
Taylor
Manager, Media Relations and Communications
United Way of Winnipeg
477-5360 (office) - 612-8965 (cell)
Darlene
Klyne
Aboriginal Visioning for the North End
586-5940 (office) - 799-6561 (cell)
abvision@mts.net
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